Underside Apple Store

Buy Apple with a sharper experience: official selection, configurator, cart, and buying terms designed to sit elegantly below public pricing whenever your profile allows it. Updated: May 26, 2026.

iPhone 16 in focus · Apple news verified on May 26, 2026 · Belgium & France · Underside Apple Store

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Featured Apple product iPhone

iPhone 16

Chosen through editorial inference from the most recent verified Apple news as of May 26, 2026: Apple confirmed on May 18, 2026 that WWDC26 will open on June 8, 2026 with new AI advancements, then put iPhone back at the center of its May 19, 2026 accessibility communication around Apple Intelligence, VoiceOver, Magnifier, and iPhone as a key assistive technology.

Enterprise: a strong baseline for standardizing an Apple Intelligence-ready mobile fleet without moving to Pro-level cost. Education: highly relevant for leadership, support, communications, and accessibility-heavy needs where photo, video, dictation, translation, and visual assistance matter in practice.

Public price: From 869 € incl. VAT

News references: Apple Newsroom, May 18, 2026 and Apple Newsroom, May 19, 2026.

Mac

MacBook Neo

Next-generation Apple Silicon laptop.

Enterprise: a premium device for executives and expert users. Education: a durable machine for teachers and lab environments.

Public price: From 699 € incl. VAT

Mac

MacBook Air

Light, silent laptop with long battery life.

Enterprise: ideal for large-scale office user deployments. Education: an excellent mobility-to-battery-life balance for campus use.

Public price: From 1 199 € incl. VAT

Mac

MacBook Pro

High-performance laptop for demanding workflows.

Enterprise: creation, data, development, and on-device AI. Education: creative programs, audiovisual, and engineering.

Public price: From 1 929 € incl. VAT

Mac

iMac

Apple all-in-one for fixed workstations.

Enterprise: great for reception, back-office, and shared desks. Education: well suited to multimedia rooms with simplified management.

Public price: From 1 519 € incl. VAT

Mac

Mac mini

Compact format for desks and technical rooms.

Enterprise: a powerful and efficient desktop endpoint. Education: cost-optimized computer lab deployments.

Public price: From 719 € incl. VAT

Mac

Mac Studio

Apple Silicon workstation built for intensive production tasks.

Enterprise: designed for video, 3D, AI, and simulation workloads. Education: ideal for advanced creative labs and research teams.

Public price: From 2 329 € incl. VAT

Mac

Mac Pro

Professional Apple tower for extreme workflows.

Enterprise: built for rendering, post-production, and heavy compute. Education: a strong fit for research platforms and expert-level projects.

Public price: From 8 399 € incl. VAT

Mac

Studio Display

Reference-class 5K Retina display.

Enterprise: high visual comfort and accuracy for specialist roles. Education: ideal for design, imaging, and video teaching.

Public price: From 1 699 € incl. VAT

Mac

Studio Display XDR

Ultra-high-fidelity professional XDR monitor.

Enterprise: tailored for color grading, photography, and broadcast production. Education: a strong match for advanced imaging and film programs.

Public price: From 3 499 € incl. VAT

iPhone

iPhone 17 Pro

Premium Apple smartphone for professional use.

Enterprise: ideal for executive mobility, security, and field photography. Education: a strong fit for leadership and communications teams.

Public price: From 1 329 € incl. VAT

iPhone

iPhone 17 Pro Max

Large-format premium model for intensive use.

Enterprise: built for long battery life and mobile productivity. Education: useful for field work and multi-site coordination.

Public price: From 1 479 € incl. VAT

iPhone

iPhone Air

Thin and light format for everyday mobility.

Enterprise: a modern fleet option focused on mobility. Education: well suited to mobile administrative staff and teachers.

Public price: From 1 229 € incl. VAT

iPhone

iPhone 17

Versatile model for most use cases.

Enterprise: a solid standard model for corporate fleets. Education: well suited to large, consistent rollouts.

Public price: From 969 € incl. VAT

iPhone

iPhone 17e

Recent entry-level model for tighter budgets.

Enterprise: suitable for broad deployments with controlled costs. Education: a strong fit for budget-constrained programs.

Public price: From 719 € incl. VAT

iPhone

iPhone 16

Previous generation that still delivers strong performance.

Enterprise: useful for gradual fleet renewals. Education: offers a very good cost-to-feature balance.

Public price: From 869 € incl. VAT

iPhone

iPhone 16 Plus

Large-screen version focused on comfort.

Enterprise: well suited to extended mobile office use. Education: comfortable for reading and typing on the move.

Public price: From 969 € incl. VAT

iPad

iPad Pro

Ultra-powerful tablet for advanced workflows.

Enterprise: useful for field audits, signatures, and creative work. Education: a strong match for technical, creative, and research programs.

Public price: From 1 119 € incl. VAT

iPad

iPad Air M4

Balanced, lightweight, M4-powered tablet.

Enterprise: ideal for sales, field service, and management. Education: a modern, versatile, and durable mobile-classroom device.

Public price: From 669 € incl. VAT

iPad

Standard tablet for everyday use.

Enterprise: useful for forms, checklists, and inventory tasks. Education: a strong option for broad educational support at scale.

Public price: From 389 € incl. VAT

iPad

iPad mini

Compact format for maximum mobility.

Enterprise: practical for field interventions and logistics. Education: useful for one-to-one mobility and specialist needs.

Public price: From 559 € incl. VAT

Apple Watch

Apple Watch Series 11

Versatile business smartwatch.

Enterprise: useful for notifications, safety, and field visibility. Education: enables fast team communication.

Public price: From 449 € incl. VAT

Apple Watch

Apple Watch SE 3

Affordable and efficient Apple Watch.

Enterprise: a cost-controlled wearable fleet option. Education: useful for staff coordination.

Public price: From 269 € incl. VAT

Apple Watch

Apple Watch Ultra 3

Reinforced version for demanding conditions.

Enterprise: suited to maintenance, field, and safety teams. Education: a strong fit for technical staff and outdoor events.

Public price: From 899 € incl. VAT

AirPods

AirPods 4

Wireless earbuds for everyday professional use.

Enterprise: great for clear calls and hybrid meetings. Education: useful for remote lessons and audio content.

Public price: From 149 € incl. VAT

AirPods

AirPods 4 (Active Noise Cancellation)

ANC version for noisy environments.

Enterprise: useful in open-plan offices and frequent travel. Education: helps concentration in shared spaces.

Public price: From 149 € incl. VAT

AirPods

AirPods Pro 3

Premium earbuds with stronger isolation.

Enterprise: designed for critical communications and mobility. Education: a good fit for teams with premium audio needs.

Public price: From 249 € incl. VAT

AirPods

AirPods Max 2

High-end headphones for immersive audio.

Enterprise: useful for creation, editing, and audio review. Education: ideal for studio, media, and sound production work.

Public price: From 579 € incl. VAT

TV & Home

Apple TV 4K (64 GB Wi-Fi)

Apple TV box for meeting rooms.

Enterprise: useful for meeting-room display and collaboration. Education: well suited to educational content distribution.

Public price: From 169 € incl. VAT

TV & Home

Apple TV 4K (128 GB Wi-Fi + Ethernet)

Advanced networking version for stable integration.

Enterprise: useful for critical rooms and wired networks. Education: a strong fit for auditoriums and common spaces.

Public price: From 169 € incl. VAT

TV & Home

HomePod

Premium Apple speaker for shared spaces.

Enterprise: useful for collaborative rooms and internal announcements. Education: a strong fit for lecture halls and common areas.

Public price: From 349 € incl. VAT

TV & Home

HomePod mini

Compact format for smaller spaces.

Enterprise: useful for offices and reception areas. Education: well suited to classrooms and smaller rooms.

Public price: From 109 € incl. VAT

AirTag

Apple tracker for asset tracking.

Enterprise: useful for tracking sensitive equipment. Education: helps locate mobile equipment.

Public price: From 35 € incl. VAT

AirTag

AirTag (4-pack)

Pack of four trackers for larger deployments.

Enterprise: useful for standardizing asset tracking. Education: practical for managing batches of equipment.

Public price: From 35 € incl. VAT

Apple Gift Card

Apple Store gift card.

Enterprise: useful for incentives and equipment budgets. Education: suitable for targeted grants and special projects.

Public price: Flexible amount

Apple Keyboard

Magic Keyboard (USB-C)

Apple wireless rechargeable keyboard.

Enterprise: consistent desk setups. Education: standardized keyboards for labs and libraries.

Public price: 119 € incl. VAT

Apple Keyboard

Magic Keyboard with Touch ID

Apple keyboard with Touch ID for Apple silicon Macs.

Enterprise: secure sign-in and standardized deployments. Education: strong fit for Apple silicon admin and lab desks.

Public price: 169 € incl. VAT

Apple Keyboard

Magic Keyboard with Touch ID and Numeric Keypad

Extended Apple keyboard with Touch ID and numeric keypad.

Enterprise: finance, admin, and heavy data entry. Education: back-office and student records workstations.

Public price: 229 € incl. VAT

Apple Mouse

Magic Mouse (USB-C)

Apple wireless rechargeable Multi-Touch mouse.

Enterprise: shared desks and creative workstations. Education: compact Mac fleets and daily office work.

Public price: 119 € incl. VAT

Apple Trackpad

Magic Trackpad (USB-C)

Large Apple Force Touch trackpad.

Enterprise: advanced gesture workflows and design desks. Education: comfortable macOS desktop use for long sessions.

Public price: 139 € incl. VAT

Apple Charging

20W USB-C Power Adapter

Compact Apple charger for iPhone, iPad, and USB-C accessories.

Enterprise: standardized mobile kits. Education: tablets and field devices.

Public price: 25 € incl. VAT

Apple Charging

30W USB-C Power Adapter

Apple charger recommended for MacBook Air and lighter USB-C devices.

Enterprise: coherent MacBook Air kits. Education: lightweight laptop deployments.

Public price: 45 € incl. VAT

Apple Charging

70W USB-C Power Adapter

Apple charger for compatible MacBook Air and MacBook Pro models.

Enterprise: suitable power profile for mobile Mac fleets. Education: reliable charging for higher-performance laptops.

Public price: 65 € incl. VAT

Apple Adapter

USB-C to USB Adapter

Apple adapter for connecting USB-A accessories to USB-C ports.

Enterprise: smoother USB-C transition. Education: keeps existing peripherals usable.

Public price: 25 € incl. VAT

Apple Adapter

USB-C Digital AV Multiport Adapter

Apple HDMI, USB-A, and USB-C adapter for Mac and iPad.

Enterprise: meeting rooms and external displays. Education: classroom projection and peripheral connectivity.

Public price: 79 € incl. VAT

USB-C to MagSafe 3 Cable - Apple business accessory

Apple Cable

USB-C to MagSafe 3 Cable (2 m)

Woven Apple cable for MagSafe 3 charging on compatible MacBooks.

Enterprise: standardized cable replacement for mobile fleets. Education: Mac laptops in constant circulation.

Public price: 55 € incl. VAT

240W USB-C Charge Cable - Apple business accessory

Apple Cable

240W USB-C Charge Cable (2 m)

Woven Apple USB-C cable for high-power charging.

Enterprise: unified charging stock for USB-C devices. Education: durable shared cable inventory for daily use.

Public price: 35 € incl. VAT