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MacBook Air M5 in focus · Apple news verified on May 18, 2026 · Belgium & France · Underside Apple Store

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Featured Apple product Mac

MacBook Air

Highlighted from the most relevant Apple product news for this catalog as of May 18, 2026: Apple announced the new MacBook Air with M5 on March 3, 2026, with doubled base storage at 512GB, Wi‑Fi 7, Bluetooth 6, and a clear positioning around on-device AI workflows.

Enterprise: this is the best large-scale deployment entry point for sales, leadership, consulting, and operations teams that need a thin, durable Mac that is easier to standardize. Education: a strong fit for faculty, administration, advanced students, and labs that want a light notebook without giving up extra headroom for creative and AI-heavy workflows.

Public price: From 1 199 € incl. VAT

News reference: Apple Newsroom, March 3, 2026.

Mac

MacBook Neo

Next-generation Apple Silicon laptop.

Enterprise: a premium device for executives and expert users. Education: a durable machine for teachers and lab environments.

Public price: From 699 € incl. VAT

Mac

MacBook Air

Light, silent laptop with long battery life.

Enterprise: ideal for large-scale office user deployments. Education: an excellent mobility-to-battery-life balance for campus use.

Public price: From 1 199 € incl. VAT

Mac

MacBook Pro

High-performance laptop for demanding workflows.

Enterprise: creation, data, development, and on-device AI. Education: creative programs, audiovisual, and engineering.

Public price: From 1 929 € incl. VAT

Mac

iMac

Apple all-in-one for fixed workstations.

Enterprise: great for reception, back-office, and shared desks. Education: well suited to multimedia rooms with simplified management.

Public price: From 1 519 € incl. VAT

Mac

Mac mini

Compact format for desks and technical rooms.

Enterprise: a powerful and efficient desktop endpoint. Education: cost-optimized computer lab deployments.

Public price: From 719 € incl. VAT

Mac

Mac Studio

Apple Silicon workstation built for intensive production tasks.

Enterprise: designed for video, 3D, AI, and simulation workloads. Education: ideal for advanced creative labs and research teams.

Public price: From 2 329 € incl. VAT

Mac

Mac Pro

Professional Apple tower for extreme workflows.

Enterprise: built for rendering, post-production, and heavy compute. Education: a strong fit for research platforms and expert-level projects.

Public price: From 8 399 € incl. VAT

Mac

Studio Display

Reference-class 5K Retina display.

Enterprise: high visual comfort and accuracy for specialist roles. Education: ideal for design, imaging, and video teaching.

Public price: From 1 699 € incl. VAT

Mac

Studio Display XDR

Ultra-high-fidelity professional XDR monitor.

Enterprise: tailored for color grading, photography, and broadcast production. Education: a strong match for advanced imaging and film programs.

Public price: From 3 499 € incl. VAT

iPhone

iPhone 17 Pro

Premium Apple smartphone for professional use.

Enterprise: ideal for executive mobility, security, and field photography. Education: a strong fit for leadership and communications teams.

Public price: From 1 329 € incl. VAT

iPhone

iPhone 17 Pro Max

Large-format premium model for intensive use.

Enterprise: built for long battery life and mobile productivity. Education: useful for field work and multi-site coordination.

Public price: From 1 479 € incl. VAT

iPhone

iPhone Air

Thin and light format for everyday mobility.

Enterprise: a modern fleet option focused on mobility. Education: well suited to mobile administrative staff and teachers.

Public price: From 1 229 € incl. VAT

iPhone

iPhone 17

Versatile model for most use cases.

Enterprise: a solid standard model for corporate fleets. Education: well suited to large, consistent rollouts.

Public price: From 969 € incl. VAT

iPhone

iPhone 17e

Recent entry-level model for tighter budgets.

Enterprise: suitable for broad deployments with controlled costs. Education: a strong fit for budget-constrained programs.

Public price: From 719 € incl. VAT

iPhone

iPhone 16

Previous generation that still delivers strong performance.

Enterprise: useful for gradual fleet renewals. Education: offers a very good cost-to-feature balance.

Public price: From 869 € incl. VAT

iPhone

iPhone 16 Plus

Large-screen version focused on comfort.

Enterprise: well suited to extended mobile office use. Education: comfortable for reading and typing on the move.

Public price: From 969 € incl. VAT

iPad

iPad Pro

Ultra-powerful tablet for advanced workflows.

Enterprise: useful for field audits, signatures, and creative work. Education: a strong match for technical, creative, and research programs.

Public price: From 1 119 € incl. VAT

iPad

iPad Air

Balanced and capable tablet.

Enterprise: ideal for sales, field service, and management. Education: a modern and versatile mobile classroom device.

Public price: From 669 € incl. VAT

iPad

Standard tablet for everyday use.

Enterprise: useful for forms, checklists, and inventory tasks. Education: a strong option for broad educational support at scale.

Public price: From 389 € incl. VAT

iPad

iPad mini

Compact format for maximum mobility.

Enterprise: practical for field interventions and logistics. Education: useful for one-to-one mobility and specialist needs.

Public price: From 559 € incl. VAT

Apple Watch

Apple Watch Series 11

Versatile business smartwatch.

Enterprise: useful for notifications, safety, and field visibility. Education: enables fast team communication.

Public price: From 449 € incl. VAT

Apple Watch

Apple Watch SE 3

Affordable and efficient Apple Watch.

Enterprise: a cost-controlled wearable fleet option. Education: useful for staff coordination.

Public price: From 269 € incl. VAT

Apple Watch

Apple Watch Ultra 3

Reinforced version for demanding conditions.

Enterprise: suited to maintenance, field, and safety teams. Education: a strong fit for technical staff and outdoor events.

Public price: From 899 € incl. VAT

AirPods

AirPods 4

Wireless earbuds for everyday professional use.

Enterprise: great for clear calls and hybrid meetings. Education: useful for remote lessons and audio content.

Public price: From 149 € incl. VAT

AirPods

AirPods 4 (Active Noise Cancellation)

ANC version for noisy environments.

Enterprise: useful in open-plan offices and frequent travel. Education: helps concentration in shared spaces.

Public price: From 149 € incl. VAT

AirPods

AirPods Pro 3

Premium earbuds with stronger isolation.

Enterprise: designed for critical communications and mobility. Education: a good fit for teams with premium audio needs.

Public price: From 249 € incl. VAT

AirPods

AirPods Max 2

High-end headphones for immersive audio.

Enterprise: useful for creation, editing, and audio review. Education: ideal for studio, media, and sound production work.

Public price: From 579 € incl. VAT

TV & Home

Apple TV 4K (64 GB Wi-Fi)

Apple TV box for meeting rooms.

Enterprise: useful for meeting-room display and collaboration. Education: well suited to educational content distribution.

Public price: From 169 € incl. VAT

TV & Home

Apple TV 4K (128 GB Wi-Fi + Ethernet)

Advanced networking version for stable integration.

Enterprise: useful for critical rooms and wired networks. Education: a strong fit for auditoriums and common spaces.

Public price: From 169 € incl. VAT

TV & Home

HomePod

Premium Apple speaker for shared spaces.

Enterprise: useful for collaborative rooms and internal announcements. Education: a strong fit for lecture halls and common areas.

Public price: From 349 € incl. VAT

TV & Home

HomePod mini

Compact format for smaller spaces.

Enterprise: useful for offices and reception areas. Education: well suited to classrooms and smaller rooms.

Public price: From 109 € incl. VAT

AirTag

Apple tracker for asset tracking.

Enterprise: useful for tracking sensitive equipment. Education: helps locate mobile equipment.

Public price: From 35 € incl. VAT

AirTag

AirTag (4-pack)

Pack of four trackers for larger deployments.

Enterprise: useful for standardizing asset tracking. Education: practical for managing batches of equipment.

Public price: From 35 € incl. VAT

Apple Gift Card

Apple Store gift card.

Enterprise: useful for incentives and equipment budgets. Education: suitable for targeted grants and special projects.

Public price: Flexible amount

Apple Keyboard

Magic Keyboard (USB-C)

Apple wireless rechargeable keyboard.

Enterprise: consistent desk setups. Education: standardized keyboards for labs and libraries.

Public price: 119 € incl. VAT

Apple Keyboard

Magic Keyboard with Touch ID

Apple keyboard with Touch ID for Apple silicon Macs.

Enterprise: secure sign-in and standardized deployments. Education: strong fit for Apple silicon admin and lab desks.

Public price: 169 € incl. VAT

Apple Keyboard

Magic Keyboard with Touch ID and Numeric Keypad

Extended Apple keyboard with Touch ID and numeric keypad.

Enterprise: finance, admin, and heavy data entry. Education: back-office and student records workstations.

Public price: 229 € incl. VAT

Apple Mouse

Magic Mouse (USB-C)

Apple wireless rechargeable Multi-Touch mouse.

Enterprise: shared desks and creative workstations. Education: compact Mac fleets and daily office work.

Public price: 119 € incl. VAT

Apple Trackpad

Magic Trackpad (USB-C)

Large Apple Force Touch trackpad.

Enterprise: advanced gesture workflows and design desks. Education: comfortable macOS desktop use for long sessions.

Public price: 139 € incl. VAT

Apple Charging

20W USB-C Power Adapter

Compact Apple charger for iPhone, iPad, and USB-C accessories.

Enterprise: standardized mobile kits. Education: tablets and field devices.

Public price: 25 € incl. VAT

Apple Charging

30W USB-C Power Adapter

Apple charger recommended for MacBook Air and lighter USB-C devices.

Enterprise: coherent MacBook Air kits. Education: lightweight laptop deployments.

Public price: 45 € incl. VAT

Apple Charging

70W USB-C Power Adapter

Apple charger for compatible MacBook Air and MacBook Pro models.

Enterprise: suitable power profile for mobile Mac fleets. Education: reliable charging for higher-performance laptops.

Public price: 65 € incl. VAT

Apple Adapter

USB-C to USB Adapter

Apple adapter for connecting USB-A accessories to USB-C ports.

Enterprise: smoother USB-C transition. Education: keeps existing peripherals usable.

Public price: 25 € incl. VAT

Apple Adapter

USB-C Digital AV Multiport Adapter

Apple HDMI, USB-A, and USB-C adapter for Mac and iPad.

Enterprise: meeting rooms and external displays. Education: classroom projection and peripheral connectivity.

Public price: 79 € incl. VAT

USB-C to MagSafe 3 Cable - Apple business accessory

Apple Cable

USB-C to MagSafe 3 Cable (2 m)

Woven Apple cable for MagSafe 3 charging on compatible MacBooks.

Enterprise: standardized cable replacement for mobile fleets. Education: Mac laptops in constant circulation.

Public price: 55 € incl. VAT

240W USB-C Charge Cable - Apple business accessory

Apple Cable

240W USB-C Charge Cable (2 m)

Woven Apple USB-C cable for high-power charging.

Enterprise: unified charging stock for USB-C devices. Education: durable shared cable inventory for daily use.

Public price: 35 € incl. VAT